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Let’s be fair - it’s unlikely a potential advertiser just stumbles on your Advertise page. Instead, it should be viewed as a sales tool once the advertiser has expressed interest. Alternatively, if you have a self-serve platform, it could be used to convince long-tail advertisers to sign-up and start testing your ad server.
In a future article, we will be highlighting specific features and points all Advertise pages should have, but first we wanted to share twenty-five examples of what major brands have done.
These examples should provide a starting point for you and your product, marketing, and sales teams as you look to promote your direct-sold or self-serve ad product.
For information regarding advertisement options: